Your chatbot is only as helpful as its source material. Set up a content refresh routine so Word.Chat always reflects the latest product, pricing, and policy updates.
1. Inventory Your Knowledge Sources
List every WordPress page, document, and media asset feeding the chatbot. Categorize them by stability:
- Evergreen: Product overviews, brand story, company values.
- Dynamic: Pricing, feature availability, integrations.
- Seasonal: Campaigns, limited-time offers, events.
2. Build a Refresh Cadence
Weekly
Review chatbot analytics for unanswered questions and add clarifying content.
Monthly
Audit dynamic pages (pricing, feature comparison) and trigger a re-crawl inside Word.Chat.
Quarterly
Refresh evergreen assets, rewrite stale blog posts, and ensure your sitemap reflects new pages.
3. Coordinate with Stakeholders
Align with product marketing, support, and legal teams. When they ship new updates or change policies, add a step in their launch checklist: “Notify Word.Chat owner to refresh training data.”
4. Automate Where Possible
Use webhook notifications or Zapier to alert you when a key WordPress page changes. Word.Chat can automatically re-crawl selected URLs, keeping day-to-day maintenance light.
Refresh Checklist
- ✅ Track content ownership in a shared spreadsheet.
- ✅ Update the chatbot persona when messaging evolves.
- ✅ Archive expired offers so they stop appearing in answers.
- ✅ Document all updates for compliance and QA.
With a structured refresh process, visitors receive accurate answers and your chatbot remains a trusted source.