Home buyers and sellers browse listings at all hours. Word.Chat keeps your WordPress site responsive, captures lead details, and routes hot opportunities to agents instantly.
1. Qualify Buyers and Sellers
Ask about property preferences, price range, and timeline. For sellers, collect property type, location, and motivation to sell. Word.Chat tags each lead and notifies the right agent automatically.
2. Share Listings and Neighborhood Guides
Connect your IDX or featured property pages. The chatbot can recommend listings, provide virtual tour links, and share school district or amenity information pulled from your content.
3. Schedule Showings and Consultations
Integrate with Calendly or your CRM to book appointments. Offer quick options like “Schedule a showing” or “Request a valuation call.” Word.Chat logs the conversation so agents arrive prepared.
4. Nurture Long-Term Leads
Use saved responses to share market reports, financing guides, and success stories. Encourage visitors to subscribe to neighborhood updates or join your buyer workshop.
Brokerage Checklist
- ✅ Train on listings, neighborhood guides, and agent bios.
- ✅ Offer quick replies for buyers, sellers, and renters.
- ✅ Sync leads with your CRM or email marketing tool.
- ✅ Alert agents via SMS or Slack for urgent inquiries.
- ✅ Review transcripts to refine qualifying questions.
With Word.Chat, every listing page becomes an interactive lead capture engine that never sleeps.